United Israel Appeal

In an increasingly competitive and evolving Australian Jewish community, fundraising must remain innovative and targeted in order to deliver for numerous international programs.

One of the Australian state-based branches of the internationally affiliated United Israel Appeal, determined they were at a juncture and engaged H/Advisors APA to undertake market research and analysis to inform a more innovative and relevant approach to raising funds.

The research revolutionised the messaging and its delivery, greatly assisting with the volume of funds raised as well as securing a deeper level of engagement from stakeholders including in the next generation.